Mr. Brainwash: Franchise of the Mind

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By Ted Vassilev. With contributions by Eleanor Heartney and Donald Kuspit 

2018 Scala Arts Publishers, Inc. and DTR Modern Galleries 

Hardcover

129 pages: 103 color illustrations; 12.3 x 0.78 x 12.29

Highlights
The first full publication of Mr. Brainwash’s highly sought after street-inspired contemporary art.
Vibrant artwork and bold design make this an engaging and absorbing coffee-table book.
Follows on from the success of Exit through the Gift shop, the documentary film about Mr. Brainwash directed by Banksy.
Essential reading for Mr. Brainwash’s huge and devoted social media following.

Description

The ardent voice of contemporary pop artist Mr. Brainwash pushes the envelope of pop culture from screen to street art to gallery. French-born filmmaker Thierry Guetta took on the moniker of Mr. Brainwash after expatriating to Los Angeles. Armed with wheat paste, spray cans, brushes and paint buckets, Mr. Brainwash set aside the video camera and attacked the streets in 2006 with stencils and posters of beloved icons and quickly became a renowned figure in the burgeoning street art scene alongside Banksy, Space Invader, and other urban art brinkmen. Playful and colourful with a hint of mischief, each work is a journey through his pop culture wonderland. His works have been collected on all continents and have attracted hundreds of thousands of visitors to his massive solo art shows. He has created cover artwork, album campaigns, music videos, and installations for a variety of the most iconic figures and brands including Madonna, Michael Jackson, Coca-Cola, Levi's, Mercedes, and many others. With critical essays by art historians Eleanor Heartney and Donald Kuspit, this fully illustrated volume is the first full treatment of the artist available to the book trade.